THE DEATH CARE MARKETING SHOW

Why Deathcare Marketing Needs a Different Conversation

Deathcare marketing is evolving...and the leaders shaping its future understand that trust, timing, and humanity matter more than ever.

Death Care Marketing is the show where we’ll talk plainly about:

  • What families really respond to before, during, and after a loss

  • How funeral homes can market with dignity, without being invisible

  • Which modern strategies build trust, community, and long-term loyalty

We go beyond surface-level tips to explore:

  • Content strategies funeral homes should actually be using

  • Social, video, and community marketing that works in real life

  • Lead generation, pre-need follow-up, and ethical automation

  • How different generations and cultures respond to messaging

  • What’s broken in deathcare marketing, and how to fix it

No jargon. No vendor pitches.
Just honest conversations about modern marketing in the business of death care.

Apply to Be a Guest

This is an educational show for funeral home owners and industry leaders who believe compassion and clarity belong in marketing.

Who is listening?

Our listeners are funeral home owners and leadership teams around the world who care deeply about dignity, service, and excellence.

They want to modernize, but they do not want fluff or marketing jargon. They value expert insight that is clear, real-world, and immediately usable.

What makes this guest opportunity different?

This is an education-first platform built to elevate your thought leadership.

You will be introduced with credibility, positioned as a respected voice in the profession,and featured in our inaugural season. We will include your links in the show notes.

We do not do sales pitches. If a moment starts to feel promotional,

we will guide the conversation back to stories, insights, and

practical takeaways that serve funeral home leaders.

Why this show exists?

Funeral home leaders are navigating a different world than they were even a few years ago. Families search differently. Expectations are higher. Technology is moving fast. Teams are stretched thin.

The Deathcare Marketing Show brings practical guidance leaders can trust, delivered in a way that is engaging, memorable, and respectful of the work they do.

Every episode is built to help listeners take action that leads to:

  • More calls through better visibility

  • Stronger trust in their community

  • Smoother systems that support staff and reduce overwhelm

  • Stronger trust in their community

  • Smoother systems that support staff and reduce overwhelm

Our Editorial Lens

We use a simple lens to keep conversations aligned with what funeral home leaders truly need. This is not a sales framework. It helps us keep the show grounded, useful, and human.

Our show will revolve around our C.A.R.E framework:

Compassion-first marketing

Marketing should reflect dignity and care. Families deserve to feel seen, heard, and supported, even when teams are slammed.

Automation that still sounds human
We highlight systems that lighten the load while keeping the voice warm, clear, and aligned with a funeral home’s values.

Relationships that create trust and calls
Trust is built over time. We focus on what helps families choose with confidence and recommend with respect.

Ease, growth without burnout
Services Matters and Sustainable Growth matters. Leaders and teams should not have to do it all to serve well.

Signature Segments

We will keep the pacing tight, the tone engaging, and the takeaways clear. And above all, have a little fun, as the best podcasts are also entertaining!

We'll Share Stories First

We will keep the pacing tight, the tone engaging, and the takeaways clear. And above all, have a little fun, as the best podcasts are also entertaining!

We lead with real stories, because stories teach faster than theory.

  • The Good: a real win you have seen work

  • The Bad: a common mistake or blind spot

  • The Ugly: a cautionary tale and what it taught

Inaugural Season Topics

  • What drives calls and visibility today

  • SEO, AEO, and how AI search influences who gets found

  • Websites that build trust and convert calmly

  • Social media that strengthens credibility and community

  • Email and text follow-up that feels respectful

  • PPC, when it helps, and when it wastes money

  • Community engagement that keeps you top of mind

  • Automation, CRMs, and owning your data

  • AI tools that support families and reduce staff burnout

  • Leadership habits that keep marketing consistent

What to expect?

  • Format: video and audio, published on YouTube and podcast platforms

  • Length: 30 to 45 minutes record

  • Prep: optional 10 to 15 minute prep chat to align on flow and pacing

  • Style: warm, structured, story-led, quick tips and insights

  • Editing: cleaned up for clarity and flow

  • Scheduling: recorded ahead to accommodate real deathcare schedules

What will you receive as a guest?

  • A featured episode in our inaugural season

  • A guest content share kit with at least two short clips, captions, and a graphic

  • Show notes with your links: website, LinkedIn, Facebook, optional offering

  • A professional conversation that elevates your thought leadership

READY TO GIVE US A TRY?

Ready to be part of the innaugural season?

STILL NOT SURE?

Frequently Asked Questions

FAQ 1: Is this show global-friendly?

Yes. We welcome voices and insight that serve funeral home leaders across regions, cultures, and communities.

FAQ 2: Will you promote my work?

Yes. We promote you as a thought leader and include your links in the show notes. The episode itself stays education-first.

FAQ 3: Can I share a resource?

Yes, if it supports the episode topic and genuinely serves funeral home owners and leadership teams.

FAQ 4: What if I need to reschedule?

We understand. Deathcare schedules can shift quickly. We record ahead to keep it flexible.

Copyright 2026 | Another Brilliant Idea, Inc.